Choosing the Perfect Font for Your Logo
Fonts do more than just display your brand name—they set the overall vibe of your logo. The font you choose can completely change how your logo feels and communicates. From strong and bold to light and playful, the style you pick will influence how people perceive your brand. Let’s explore the main font styles and how to choose the one that fits your brand’s personality.
Check out our Pinterest board for more inspiration!
Serif Fonts
Serif fonts have little lines or strokes at the end of each letter, giving them a classic, traditional look. They’re great for brands that want to come across as reliable and professional. Think fashion brands with their lighter, elegant serif fonts, or something bold and authoritative like a Slab Serif font for a stronger, more grounded feel.
Vibe: Classy, chic, traditional, reliability, and professionalism.
Commonly used in: Fashion, law firms, beauty and skincare, construction (Slab Serifs)
Tips for Choosing Serif Fonts:
Choose lighter-weight serifs for an elegant look, while heavier or slab serif fonts create a bolder, more authoritative presence.
Check out our Pinterest board for more inspiration!
Sans Serif Fonts
Sans Serif fonts are sleek, modern, and minimalistic. They don’t have the small strokes or lines at the ends of the letters, making them super clean and easy to read. These fonts are ideal for brands that want to feel approachable, simple, and contemporary.
Vibe: Simplicity, clarity, modern and clean.
Commonly used in: Tech, lifestyle brands, service-focused brands, and products.
Tips for Choosing Sans Serif Fonts:
Sans serif fonts are super versatile and great for any brand that wants to keep things simple and clear. Play around with the weight (thick or thin) to create the overall feeling you’re going for.
Check out our Pinterest board for more inspiration!
Script Fonts
Script fonts mimic handwriting and bring a touch of elegance and personality to your logo. They’re perfect for creative, artistic brands or businesses looking to add a little flair. Think of script fonts as the calligraphy of fonts—flowy, unique, and artistic.
Vibe: Elegance, creativity, personalization.
Commonly used in: Boutiques, wedding brands, and creative businesses.
Tips for Choosing Script Fonts:
Think about legibility when choosing a script. They’re beautiful but can sometimes be difficult to read, so make sure the style doesn’t sacrifice legibility unless you’re going for a more artistic flair.
Check out our Pinterest board for more inspiration!
Handwritten Fonts
Handwritten fonts offer a more casual, authentic feel. They mimic real handwriting, giving a personal touch to your logo. These fonts are great for adding warmth and approachability, making your brand feel more human and relatable.
Vibe: Authenticity, friendliness, casual.
Commonly used in: Small businesses, cafes, and personal brands.
Tips for Choosing Handwritten Fonts:
Handwritten fonts are perfect for adding personality, but like script fonts, make sure they’re still readable… or go for broke! Who needs to read it anyway, as long as it looks cool? (If you want to really push the artistic vibe.)
Check out our Pinterest board for more inspiration!
Display Fonts
Display fonts are the bold, attention-grabbing fonts that scream, "Look at me!" They come in all kinds of styles—some are ornate and fancy, while others are big, bold, and modern. These are perfect if you want your logo to stand out from the crowd.
Vibe: Bold, distinctive, attention-grabbing.
Commonly used in: Creative brands, entertainment, trendy businesses.
Tips for Choosing Display Fonts:
Use display fonts wisely, especially in logos. They’re great for grabbing attention, but they might not work for long blocks of text. Think of them as the statement piece in your design.
Tips for Picking the Perfect Font:
Think About Your Brand’s Personality:
Are you a fun and playful brand, or is your business more professional and serious? The font you choose will be the first clue to your audience about what your brand stands for.Legibility Matters:
While some fonts are artistic and creative, they can be hard to read in certain situations. If your logo needs to be read from afar or in smaller sizes, make sure the font is clear and easy to recognize.Don’t Overthink It:
You don’t need to nail down the exact font from the get-go—just focus on the style that fits your brand’s personality. Whether it’s a sleek Sans Serif or a bold Display font, the right designer (like me!) can help fine-tune it for you.
Interested in a Logo Design?
Ready to see your font ideas come to life? Check out our Pick and Play logo design service, where we’ll take your font style and create a stunning logo that truly represents your brand!