BRAND FOUNDATION
Throw in the Towel
A Mobile Towel Service Ready to Clean Up in the Market.
What They Needed:
Throw in the Towel wanted to launch their new mobile towel service in the metro Atlanta area, but they needed more than just a name and a logo. They were looking for a solid brand foundation—something that would help them define their audience, clarify their offerings, and create a clear growth strategy from the start.
What They Gained:
By the end of the project, Throw in the Towel had a strong brand foundation and a polished, professional presence. With a clear identity and a strategic website in place, they were set up to launch with confidence and attract the right customers from day one.
What We Did:
We took them through our 6-week Brand Foundation Workshop, where we helped them refine their audience, sharpen their products and services, and develop strategies for long-term growth. Once the foundation was clear, we designed a custom logo and built out the core visual identity—color palette, typography, graphic styling, icons, and a cohesive photography set to tie it all together.
We also designed and built a fully responsive Squarespace website, including strategic copywriting to make sure their message was clear and aligned with their brand voice. The goal was to create a site that not only looked great but also worked hard to convert visitors into customers.
Kind Words from Stephanie
“Working with Alexandria was a joy! She helped me build my brand from the ground up — from clarifying my 'why' and identifying my niche audience to bringing my vision to life through intentional strategy and design. The process was smooth, thoughtful, and empowering. I walked away with so much clarity and confidence in my brand’s direction, and that mindset shift alone was invaluable. Alexandria’s professionalism, creativity, and attention to detail made me feel seen and supported every step of the way. I would absolutely work with her again and have already started recommending her to others!”