BRANDING DESIGN
Emily Marie Floral Studio
A bold take on modern floral studio.
Blending Bold with Boutique: A Brand Built for Impact
What They Needed:
Emily Marie: Floral Boutique was born from a collaboration between two creative minds—each with strong ideas and a bold vision. But merging their styles into one cohesive brand proved tricky. They were trying to design the brand themselves but found it challenging to strike the right balance between vibrant, eye-catching visuals and the high-end, luxurious feel they wanted. They needed a visual identity that felt both elevated and full of personality.
What We Did:
We stepped in with a customized version of our brand foundation process, tailored to fit their fast timeline and specific needs. Through a hands-on "design with us" session, we worked collaboratively in real time to explore styles, refine ideas, and lock in a direction that felt true to their shared vision. From there, we developed the core pieces of their brand identity—logo, typography, color palette, patterns, packaging concepts, and product visuals—that brought their bold-yet-luxurious concept to life.
What They Gained:
With their foundational brand pieces in place and a clear visual direction, Emily Marie launched just in time for Valentine’s Day—and sold out. Their standout identity paired perfectly with their marketing strategy, helping them exceed launch expectations and make a statement in the luxury gifting space.
